MARKETING MANAGEMENT AND INFORMATION SUPPLY OF LANDSCAPE ACTIVITIES OF ENTERPRISES OF AGRICULTURAL COMPLEX
Journal Title: Науковий вісник Ужгородського національного університету. Серія: Міжнародні економічні відносини та світове господарство - Year 2018, Vol 21, Issue 2
Abstract
The article substantiates the necessity of using the marketing strategy of the enterprises of the agro-industrial complex. The directions and functions of the strategy of marketing management are determined. The main directions of realization of marketing policy of the enterprise are considered. The importance of information support for the analysis and forecasting of sales of products is analyzed.
Authors and Affiliations
A. V. Shevchenko, A. A. Kobizev, T. А. Levkovska
Keywords
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- EP ID EP673073
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