Marketing Mix and Service Quality in Increasing Return-Treatment Decisions Through Patient Satisfaction and Patient Trust in Asyifa Husada Pamekasan Hospital
Journal Title: International Journal of Social Science Humanity & Management Research - Year 2024, Vol 3, Issue 2
Abstract
With the development of healthcare service trends outside of hospitals, hospitals must strategically manage competition to maintain and increase the number of patients choosing to return for outpatient care. This research aims to delve deeper into the factors influencing patients' decisions to return for outpatient services at Asyifa Husada Pamekasan Hospital. The study utilizes a saturated sample, including all patients who have utilized medical services at Asyifa Husada Pamekasan General Hospital from October 2023 to December 2023, there are 100 individuals. However, only 96 individuals completed the questionnaire. Hypothesis testing in this research is conducted using the Structural Equation Model (SEM) based on Partial Least Square (PLS) approach. Based on the results of hypothesis testing, it was found that out of the 8 hypotheses processed in this study, 1 hypothesis indicated a non-significant influence, while the other 7 hypotheses showed a significant positive impact. In the research findings, the marketing mix variable (X1) and Service Quality (X2) have a positive and significant impact on Patient Satisfaction (Z1). Additionally, Service Quality (X2) has a positive and significant influence on Patient Trust (Z2), while the marketing mix variable (X1) does not have a significant impact on Patient Trust (Z2). Furthermore, the variables Marketing Mix (X1), Service Quality (X2), Patient Satisfaction (Z1), and Patient Trust (Z2) collectively have a positive and significant influence on the Decision to Return for Treatment (Y).
Authors and Affiliations
Khairatun Nisa Nur Prinanti, Abdul Halik, Estik Hari Prastiwi
Keywords
Related Articles
- EP ID EP736753
- DOI 10.58806/ijsshmr.2024.v3i2n09
- Views 99
- Downloads 0
Political Awareness and Civic Consciousness in Fostering Community Engagement of HUMSS Students
Assessing students' understanding of political ideas and other key political topics may aid in the development of an engaged citizenry. The research pursued to measure the extent to which selected) students actively part...
The Combination of Virtue and Law in the Political Thought of Le Thanh Tong
To solve the urgent problems of Vietnamese social history in the 14th - 15th centuries, which is the requirement to consolidate and build a unified and strong Dai Viet nation, with a centralized autocratic state apparatu...
Open Innovation and Organizational Performance in Selected Firms in Akwa Ibom State, Nigeria
This study was designed to examine the relationship between Open Innovation and Organizational Performance in selected firms in Akwa Ibom State. To achieve this objective, a survey research design was utilized. Data were...
Transforming Healthcare Performance: The Intersection of Digital Innovation and Organizational Commitment in Laboratory and Radiology Departments
Digital transformation is a crucial aspect for hospitals in the era of the Industrial Revolution 4.0. The implementation of a Hospital Information System (HIS) supports process flows in hospitals, enhancing health servic...
Organizational Performance Analysis: Examining the Impact of Restructuring Policies in the Banjar Region
This research focuses on the evaluation of the regional restructuring policy in Banjar Regency-South Kalimantan Province, which has been implemented since 2021. Although this restructuring has been in accordance with reg...