Marketing Problems of Small Scale Entrepreneurs
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 3
Abstract
Lack of standardisation, poor quality, poor designing, competition, ignorance of potential markets, lack of contact with wider markets and absence of knowledge of techniques of marketing are also main constraints in the small – scale industrial units. Often small entrepreneurs are dependent on intermediaries who have a monopoly over the markets. this study analysed the Marketing problems faced by entrepreneurs in developing small scale industries. The government should take periodical marketing awareness programme to the entrepreneurs to eradicate the product failure and industrial sickness. The entrepreneurs should be prepared to attend seminar and trade fairs which will enable them to obtain the marketing assistance and to overcome the entrepreneurial problems. Modern marketing techniques should be developed.
Authors and Affiliations
Dr. B. Mohandhas, Dr. G. Prabakaran
Keywords
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