MARKETING STRATEGY FOR ENTERING THE CONFECTIONERY INDUSTRY MARKET
Journal Title: International scientific journal Science and Innovation - Year 2023, Vol 2, Issue 12
Abstract
The article is devoted to the features of external economic activity of the confectionery industry. It examines the main theoretical aspects of international marketing, and also provides the results of an analysis of the experience of the largest, most successful companies in the confectionery industry
Authors and Affiliations
Atakuziev S. A. , Boriskina T. B.
Keywords
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