MARKETING SUPPORT FOR THE PROCESS OF CREATING COMPETITIVE VEGETABLE PRODUCTS
Journal Title: Економіка та суспільство - Year 2017, Vol 12, Issue
Abstract
The article is devoted to the consideration of scientific approaches to the marketing provision of the process of creation of competitive vegetable products. An analytical review of publications on this topic was conducted. In the course of the study it was proved that marketing measures should be used to increase the competitiveness of vegetable products.
Authors and Affiliations
А. В. Гуменюк, О. Б. Школенко
Keywords
Related Articles
- EP ID EP616613
- DOI -
- Views 119
- Downloads 0
WAYS OF ENSURING ECONOMIC SECURITY OF ENTERPRISES OF DEFENSE INDUSTRY OF UKRAINE IN THE SYSTEM OF NATIONAL SECURITY OF THE STATE
The article is devoted to solution of actual problems of economic security of enterprises of the defense industry of Ukraine in the system of national security of the state. Determined that the efficiency of the defense...
ANALYSIS OF MARKETING BRANDS RESEARCH COMPANIES
Article is devoted to the analysis of brands of the companies working at the marketing researches market. Relevance of this subject is connected with lack of the theoretical base promoting practical activities. The main...
ESTIMATION OF THE PROBALITY OF BANKRUPTCY OF DOMESTIC ENTERPRISES (FOR EXAMPLE, PJSC COMBINAT «TEPLICHNIY»)
The article is dedicated to a problem of bankruptcy of domestic enterprises, reduction of incomes of the state budget of Ukraine. Investigated foreign and domestic methods of analysis of the probability of companies’ ban...
THE PROBLEMS AND PECULIARITIES OF HOUSEHOLDS FUNCTIONING IN THE ECONOMY OF UKRAINE
Households are important agents of the market economy. They may take the part of a producer and a buyer, a consumer and a saver, a borrower and a creditor in the modern market system. Households distribute their incomes...
CHANGE MANAGEMENT STRATEGY IN THE ORGANIZATION
The article contains an analysis of the main approaches to building a strategy for managing change in an organization. The author considers the life cycle of the organization. The work contains analysis of various models...