Marketing Tools and Brending Football Club Activities
Journal Title: Маркетинг і цифрові технології - Year 2019, Vol 3, Issue 2
Abstract
The need to strengthen the use of the marketing concept in the organization of football clubs is substantiated in the article. It is shown that Ukrainian football clubs should use modern marketing tools more effectively starting with conducting relevant research, based on which the offer of new services types for consumers should increase. It is also necessary to improve the pricing policy, improve the branding process and a set of communication measures and distribution channels, etc., which focus the activities of football clubs as much as possible to meet the needs of sports organizations, fans and sponsors, which should lead to commercial success.
Authors and Affiliations
Aleksandr Teletov, Ievgenyi Nagornyi, Nataliia Letunovska, Pavlo Pigul
Keywords
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- EP ID EP593948
- DOI 10.15276/mdt.3.2.2019.4
- Views 149
- Downloads 0
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