MARKETNG OF MF PRODUCTS THROUGH BANKS AN EMPIRICAL STUDY
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 9
Abstract
With the arrival of e-marketing and online sale and purchase of financial products on Internet, the Mutual Fund Agents and Non Banking Finance companies (NBFCs) are no longer the only distribution channels available today for Mutual Fund products. Thus, present day banks have become far more diversified than ever before. Their entry into Insurance and Mutual Fund business has fulfilled the long felt need of bank customers.
Authors and Affiliations
A. BALA MURUGAN
Keywords
Related Articles
- EP ID EP19562
- DOI -
- Views 340
- Downloads 14
Indian commodity market: growth and prospects
It is to be rightly said that India is a commodity based economy since more than 70 % of the total population is engaged in primary sector directly or indirectly. Major industries of the economy like sugar, textile, me...
Derivative Trading In Indian Stock Market: Investor’s perceptIon WIth reference to Udaipur
Derivative products like futures and options on Indian stock markets have become important instruments of price discovery, portfolio diversification and risk hedging in recent times. The objective of the study is to an...
Banking Services and Customer Satisfaction: a study on Bank branches in Udaipur district, Rajasthan
It is important that banks deliver quality services which in turn results in customer satisfaction in today’s competitive banking environment. Customer satisfaction is important to the success of every business organiz...
FCU Need of today HR to control Fake Employees
In this paper we discuss that how loss of target of HR, and Sales is there by Enrollment of Fraud Employees (Specially Job Fraud).Job fraud refers to fraudulent or deceptive activity or representation on the part of an...
HOW PRODUCT DEVELOPMENT INFLUENCES PRODUCT EVALUATION
New product development and evaluation is a part of the modern marketplace, and the need for independent third-party evaluations of new products is already established. This study examines how these types of evaluators...