MASKS AND MIRRORS: THE USE OF SOCIAL MEDIA BY FAR-RIGHT POLITICAL PARTIES AND MOVEMENTS IN THE CZECH REPUBLIC AND SLOVAKIA
Journal Title: Marketing Identity - Year 2018, Vol 6, Issue 1
Abstract
Poststructuralist tradition of discourse analysis has strongly influenced political science, including theories of international relations, European identities and mass media analysis. The following paper shall use discourse theory and critical discourse analysis (CDA) to show how discourse‐dialectical theory of discourse is an aspect of social media which contributes to the theoretical and methodological behavior found in social media and in political studies. Moreover, the internet has proven to be a revolutionary way to tap into the voice of the people, the mythical “general will” because it purports to represent a global ecosystem of social interaction. However, social media’s increasingly influential impacts, and the maturation of strategic uses of online platforms to influence voters for political gain have altered discourse with the rise of far-right political parties. The authors utilize a comparative analysis to observe the use of social media by far-political parties and movements in the Czech Republic and Slovakia in a contemporary approach of CDA reproducing political power, power abuse and/or domination through political discourse that as a topic fits the theme of the conference while offering practical experience in the field of marketing, media and communication.
Authors and Affiliations
Jarolav Mihálik, Aaron T. Walter
Keywords
Related Articles
- EP ID EP591082
- DOI -
- Views 59
- Downloads 0
MARKETING COMMUNICATION SUPPORTAND MEDIA PRESENTATION OF ECOINNOVATIONS IN THE SLOVAK BUSINESS ENVIRONMENT
At present lots of companies are following eco-innovation trends, which seem to remedy the unfavourable situation in all fields of business. However, they have to be supported by proper marketing communication in order t...
DIGITIZATION OF FREEDOM OF SPEECH AND SUBLIMATION OF THE TERM OF PUBLICIST
The Digital Era set a new challenge in journalism – to redefine journalism and the profession of journalist in post-truth age and to differentiate information inflation from the public role of media. In the theoretical s...
DIGITAL CULTURE VERSUS RELIGIOUS CULTURE: CONVERGENCES AND CHALLENGES
The man of today is the subject of rethinking the social, cultural sphere under the technological development, of the digitalized era in which we live. Nowadays realities (social, cultural, religious ones) are interconne...
ONLINE AND OFFLINE CONSUMER
The article is focusing on the theoretical principles in the area of online and offline consumers purchasing behaviour in general. Contribution is based on online surveys of consumer behavior in recent years and the atte...
PRE-PACKAGED FANTASIES, SIMULACRUM, AND VIRTUAL REALITY: IMPACT OF DIGITAL GAMES ON PRIMARY SCHOOL STUDENTS
The main aim of this research is to assess the condition, and to what extent do the digital games influence everyday life of children attending primary school. Another aim of the research is to find out how children are...