METAPHORICAL SCIENTIFIC SPEECH: THE TERM «MECHANISM» IN THE COMMUNICATIVE SPHERE OF MANAGEMENT
Journal Title: Вісник Одеського національного університету. Філологія: літературознавство, мовознавство - Year 2017, Vol 22, Issue 2
Abstract
The article analyzes various interpretations of the term-notion ‘mechanism’. Among the reasons of interpretations variety there was mentioned presence of methodological pluralism of research interpretation of the phenomenon, multiplicity and discordance of gender and aspect operational notions, mechanistic metaphorics. It is noted that it is metaphoric essence of the term that allows to make scientific discoveries and ensures human cognitive processes. Metaphor is considered as a subject of studies in different spheres of humanitarian knowledge, among which are state administration, political discourse, psychological, neurological sciences. Historical dynamics and relevance of the machine metaphor are exposed in the state management terms system where means of streamline and activity organization promoting time and energy saving while achieving the set goal are of demand.
Authors and Affiliations
S. A. Bronikova
Keywords
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