Методы маркетинговых исследований в банковской деятельности
Journal Title: Бюллетень науки и практики - Year 2017, Vol 3, Issue 2
Abstract
В работе рассмотрена сущность маркетинговых исследований в банковской деятельности, рассмотрены основные направления маркетинговых исследований в банковской сфере, определены задачи, которые возможно решить, опираясь на данные методы маркетинговых исследований
Authors and Affiliations
B. Kraevskiy, Ya. Makukhina
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