Mobile Phone Usage and Consumption Motivations in Ota, Nigeria
Journal Title: Online Journal of Communication and Media Technologies - Year 2016, Vol 6, Issue 4
Abstract
Studies in mobile telephony have shown their relevance for Africandevelopment but little is known about the usage patterns andconsumption motivations of different groups in Nigeria. The study examinedthe phenomenon among University staff and students in Ota, with a view to describing the consumption motivations and patterns of mobile phone use. Survey, focus group discussions (FGDs) and in-depth interviews (IDIs)were used to generate data that explained the study problem. While the quantitative approach highlighted the usage patterns, qualitative methodsdescribed the factors that motivate mobile consumption. Findings show that mobile phones are mostly used for oral communication and social networking by adults and youths, respectively. Usage is predicated on the need for information, accessibility, connectivity, interactivity, networking, entertainment and cost efficiency whileconsumption is motivated by economic incentives, social benefits and convenience of use. Because mobilesnavigate sociocultural, economic and spatial boundaries, they providea ready platform for the dissemination of development messages in Nigeria.andpoint to the need for more attention in explaining the behavioural aspects of mobile technology in the developing countries of sub-Saharan Africa.
Authors and Affiliations
KobloweObono| University of Ibadan, Nigeria
Keywords
Related Articles
- EP ID EP10094
- DOI -
- Views 393
- Downloads 14
Advertising Effectiveness: “Understanding the Value of Creativity in Advertisingâ€, a Review Study in India
Abstract In today’s media landscape where it’s very difficult to shape consumers attitude and intentions and move them to next level of buying process, advertisers find it even more difficult and challenging to brea...
Exploring the Influence of Social Interaction, Pressure and Trust in a Social Media Environment on Political Participation: The Case of Occupy Central in 2014
This study explores the factors that contribute to the political participation in the context of the Facebook platform. The author investigates the influence of social interaction, pressure and trust on users’ politi...
Effects of Social Media on Civil and Political Participation and a Field of Survey over on Facebook
Turkish youth is characterized with low level of political participation. Several surveys showed that less than 10 percent of Turkish youth are active in political parties and civil society organizations. There are cul...
Art andCommunication: Conflict and Reconstruction for Autonomous Identity
This essay focuses on the relational embodiment of art & communication that, it is fair to say, that it implicates problematic crossroads between memory and contemplation. If we see art as, I believe one should, as int...
Designing an Educational Aid Tool to Learning Waste Separation for 5-7 Years Old Children
Due to a progressive deterioration of our planet and its resources, environmental education has become crucial and children should be trained to understand environmental issues at an early age so they can cultivate pos...