Mode l Development and Validation for S tudy ing Consumer Preferences of Car Owners
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 5
Abstract
Globalization and liberalization, with the entry of many prom inent foreign manufacturers, changed the automobile scenario in India, since early 1990‟s . Manufacturers such as Ford, General Motors, Honda, Toyota, Suzuki, Hyundai, Renault, Mitsubishi, Benz, BMW, Volkswagen and Nissan set up their manufacturing units in India in joint venture with their Indian counterpart companies, by making use of the Foreign Direct Investment policy of the Government of India, These manufacturers started capturing the hearts of Indian car customers with their choice of technological a nd innovative product features, with quality and reliability. With the multiplicity of choices available to the Indian passenger car buyers, it drastically changed the way the car purchase scenario in India and particularly in the State of Kerala. This tra nsformed the automobile scene from a sellers‟ market to buyers‟ market. Car customers started developing their own personal preferences and purchasing patterns, which were hitherto unknown in the Indian automobile segment. The main purpose of this paper is to come up with the identification of possible parameters and a framework development, that influence the consumer purchase behaviour patterns of passenger car owners in the State of Kerala, so that further research c ould be done, based on the framework and the identified parameters.
Authors and Affiliations
Balakrishnan Menon and Dr. Jagathy Raj V. P
Keywords
Related Articles
- EP ID EP19442
- DOI -
- Views 355
- Downloads 14
Customer Loyalty towards Kiranas in Competitive Environment; A Case study
Retailing in India is emerging as a one of the largest industries estimated to account for more than 10 per cent of the country‟s GDP and around 8 per cent of the employment thereby having the distinction of being the...
Analytical Model for Just-in-Time Purchasing
Just-in-Time purchasing strategy is adopted by organizations to gain advantage over their competitors. Implementation of purchasing strategy can increase firms' performance. Just-inTime purchasing strategy has benefits...
Analysis on Problems of Customers on Mobile Banking Services of ICICI BANK in Tenkasi Taluk
Banking system is the backbone of the economy and Information Technology (IT) in turn has become the backbone of banking activities. Technology, which was playing a supportive role in banking, has come to the forefront...
THE INFLUENCE OF CELEBRITIES ON CHILDREN BUYING BEHAVIOUR: A COMPARATIVE STUDY AMONG RURAL AND URBAN CHILDREN IN PUNJAB AND CHANDIGARH, INDIA
Celebrities in advertisement play a lethal combination and most convenient method to reach the children of respective ages. Children are manipulated by celebrities version that product will do something special for the...
Botnets: Lifecycle, Attacks, Detection and Prevention
Botnets are arguably the biggest threat that the Internet community has faced. The prevalence of botnets, which is defined as a group of infected machines, have become the predominant factor among all the internet mali...