MODEL OF EFFICIENT BUDGET DISTRIBUTION OF ADVERTISING CAMPAIGN
Journal Title: Економічні студії - Year 2017, Vol 2, Issue 15
Abstract
The article is devoted to the problem moments in the process of determining the economic feasibility of the chosen promotional event and the consequent difficulties in determining the priority distribution mechanism advertising budget. The key factors affecting the formation advertising budget and determine methods of distribution of the advertising budget. The mathematical model of the distribution of the advertising budget indicating the incoming symbols and interpretation of the main stages of optimization mathematical model of the distribution of the advertising budget. Specified benefits of the modeling method, namely the opportunity to get a complete picture of performance based on their mutual influence under the influence of a particular set of factors.
Authors and Affiliations
Hassan Ali al-Ababneh
Keywords
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