Model of Management of the Company's Brand Capital
Journal Title: Бізнес Інформ - Year 2013, Vol 5, Issue 0
Abstract
The article shows the role of the brand capital in modern economic transformations; considers market and social manifestations of the brand capital; reveals and analyses factors of influence upon formation and functioning of the mechanism of management of the company's brand capital; identifies stages of the process of formation of the brand capital; studies interconnection between functions of management of the brand capital; justifies theoretical and methodical foundations of the model of management of the company's brand capital; formulates author's definition of the model of management of the brand capital; offers a model of management of the company's brand capital; and develops recommendations on organisation of management of the company's brand capital.
Authors and Affiliations
Anna Yevtushenko
Keywords
Related Articles
- EP ID EP115420
- DOI -
- Views 108
- Downloads 0
Positive experience of China in managing investment processes in agrarian sector of economy
The article generalises main directions of state regulation of the agrarian sector of economy, identifies and groups main methods of regulation of investment processes in China; considers sources of investments in agricu...
A Generalized Mathematical Model of Rational Economic Behavior
The main purpose of the publication is to build an economical-mathematical model of behavior of economic agent, prone to self-organization. Taking into consideration rationality of economic behavior, a dynamic model has...
Strategic Aspects of Strengthening the Energy Security of Ukraine in the Oil Refining Sphere: Interactive Modernization of Industry
The article considers strategic directions of strengthening the energy security of Ukraine at the motor fuel market. As the most viable option, the interactive strategy of modernization has been chosen, which will draw o...
Influence of religion on socio-economic situation of the world in present circumstances
In this paper the non-economic factors such as religion, is part of the cultural heritage, which is riddled with moral-ethical principles, intertwined with religious dogma. We prove that the moral climate in society due...
Organisational and Institutional Mechanisms of Provision of Stable Development of the Carpathian Region
The article conducts analysis of ecological and economic problems of the Carpathian region. It considers ecological and economic mechanisms of realisation of the concept of stable development of the Carpathian region. It...