MODERATING EFFECTS OF REACTIVE PLANNING TYPOLOGY ON THE RELATIONSHIP BETWEEN STRATEGY IMPLEMENTATION AND EMPLOYEE EFFECTIVENESS IN UNIVERSITIES IN KENYA
Journal Title: European Journal of Business and Social Sciences - Year 2016, Vol 5, Issue 9
Abstract
The role of reactive planning typology in moderating the relationship between strategy implementation and employee effectiveness in universities has not been established. The purpose of this study was to determine the moderating effects of reactive planning typology on the relationship between strategy implementation and employee effectiveness in universities in Kenya. The objectives of the study were to establish the effect of strategy implementation on employee effectiveness and to assess the moderating effect of reactive planning typology on the relationship between strategy implementation and employee effectiveness in universities in Kenya. The study was guided by the Balanced Scorecard Model. The study employed explanatory research design. A structured questionnaire was used to collect data from 490 respondents distributed across 12 randomly selected private and public universities. The study employed stratified random sampling procedure to select responds of the study. Data was analyzed using descriptive and inferential statistics. Pearson’s product moment Correlation was used to test the relationship between the variables of the study. Multiple regressions were used to test the hypotheses of the study variables. The study established that both leadership and culture were significant predictors of employee effectiveness in universities in Kenya. Leadership was found to positively enhance employee effectiveness. Organizational culture was found to have a negative impact on employee effective. The study established that reactive planning typology predicted employee effectiveness in universities in Kenya. Reactive planning typology moderated the relationship between strategy implementation and employee effectiveness. The study concluded that reactive planning typology significantly and positively moderated the relationship between organizational leadership, organizational culture and employee effectiveness. The study recommends that there is need for the university leadership to indentify appropriate planning typologies to enhance performance.
Authors and Affiliations
Micah Onyiego Nyakego | School of Business and Economics, Department of Management Science , Moi University P.O. Box 3900 – 30100, Eldoret, Kenya, Prof. Loice Maru| School of Business and Economics, Department of Management Science , Moi University P.O. Box 3900 – 30100, Eldoret, Kenya
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