MULTI-CHANNEL MARKETING IN THE PHARMACEUTICAL INDUSTRY
Journal Title: World Journal of Pharmaceutical Research - Year 2018, Vol 7, Issue 4
Abstract
Multi-channel marketing is a practice of customer interaction using different channels of communication and letting the customers take action by using those channels. It can be simplified as the customer’s choice (SAS, 2015). MCM for every company is important to be with the customers and for the customers. The expenditure on MCM is 3 to 4 times more compared to single-channel marketing. The present-day customers have more options to buy and are more opinionated regarding the things they what to buy. And the customers have a control over the buying process than the marketers. The information about a product can be obtained by various means. The increasing importance of the multi-channel marketing is a natural way the information is consumed by the customers and in the current evolving world, it is a way to explain the changes that are affecting the healthcare industry. Companies are finding different ways to reach customers and one of its kind is the multi-channel marketing which includes reaching out to the customers through websites, mailing catalogs, emails, postal mails, mobile tests etc. But, many companies lack the idea of how to execute the ways to succeed and implement multi-channel marketing for their companies. This paper focuses on the impact of multi-channel marketing on pharmaceutical companies, and if the companies are being benefited and satisfied by this kind of marketing and what steps the companies need to take to be successful from its competitors in the multi-channel marketing of its products.
Authors and Affiliations
Alpha Janga
Keywords
Related Articles
- EP ID EP620491
- DOI -
- Views 144
- Downloads 0
COCOA MISTLETOE (LORANTHUS BENGWENSIS) AQUEOUS EXTRACT ATTENUATES DICLOFENAC INDUCED ORGANS TOXICITIES IN WISTAR ALBINO RATS
Mistletoe (Loranthus bengwensis) has been used as a therapeutic agent and also possesses some beneficial nutrients. This present study therefore investigate the antioxidant, antitoxicity and chemo-protective effects of a...
PREVALENCE OF SU’ AL-HADM (DYSPEPSIA) IN VICINITY OF LUCKNOW UTTAR PRADESH
Su’ al-Hadm (Dyspepsia) refers to symptoms originating in the upper GI tract; the term is used to describe upper abdominal pain or discomfort often exacerbated with eating, early satiety, postprandial abdominal bloating...
BIOINFORMATICS ANALYSIS ON SQUALENE EPOXIDASE 2 IN PANAX NOTOGINSENG
Panax notoginseng is a commonly used medicinal herb. In this paper, from the perspective of bioinformatics, the main physical characteristics of Squalene Epoxidase 2 in Panax notoginseng are studied. The isoelectric poin...
NODDING SYNDROME IN NORTHERN UGANDA; TREATMENT AND REHABILITATION OUTCOMES: A LONGITUDINAL STUDY DESIGN
Background: Nodding Syndrome (NS) is an emerging neurological disorder in East Africa that affects children that are subject to civil disruption, internal displacement, food insecurity, malnutrition and nematode infectio...
TECHNIQUES FOR MONITORING BLOOD GLUCOSE DURING PREGNANCY FOR WOMEN WITH PRE-EXISTING DIABETES
Self-monitoring of blood glucose has revolutionized the overall management of diabetes. SMBG allows individuals with diabetes to determine if glycemic goals have been achieved and their own individual response to therapy...