Multi-level marketing as a business model
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2013, Vol 7, Issue 1
Abstract
Multi-Level Marketing is a very popular business model in the Western countries. It is a kind of hybrid of the method of distribution of goods and the method of building a sales network. It is one of the safest (carries a very low risk) ways of conducting a business activity. The knowledge about functioning of this business model, both among theoreticians (scanty literature on the subject) and practitioners, is still insufficient in Poland. Thus, the presented paper has been prepared as — in the Authors’ opinion — it, at least infinitesimally, bridges the gap in the recognition of Multi-Level Marketing issues. The aim of the study was, first of all, to describe Multi-Level Marketing, to indicate practical benefits of this business model as well as to present basic systems of calculating a commission, which are used in marketing plans of companies. The discussion was based on the study of literature and the knowledge gained in the course of free-form interviews with the leaders of the sector.
Authors and Affiliations
Bogdan Gregor, Aron-Axel Wadlewski
Keywords
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- EP ID EP70494
- DOI 10.14611/minib.07.01.2013.09
- Views 137
- Downloads 0
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