DETERMINATION OF POTENTIAL MARKETS FOR ORGANIC PRODUCTS IN UKRAINE
Journal Title: Проблеми і перспективи розвитку підприємництва - Year 2015, Vol 1, Issue 1
Abstract
In the article the question of determining the potential market of organic products in Ukraine was considered. The aim of the research is to create a methodical approach to the market size of organic products and its segmentation which is based on multiplicative econometric model. Based on this goal, the following main tasks of the research were developed: the potential and the prices on the market of organic products were analyzed, potential customers were determined and the problems were outlined. In the article the following methods of economic research were used: correlation and regression analysis for capacity calculation, tabular and graphical methods of displaying the information in the design of the results of the research, economic analysis and comparison, systematization and generalization, analysis of secondary data. The information base is the official statistics and the information from the foreign experts reports that certify the organic agricultural production in our country. This source of information is the statistical yearbook "The World of Organic Agriculture" 2014. It was created in cooperation with The Research Institute of Organic Agriculture (FIBL) and The International Federation of Organic Agriculture Movements (IFOAM). The result of the work is the determination of the potential and target markets in monetary terms and the segmentation by the income level considering food expenses of the consumers. According to the calculations the potential of the industry was shown and the list of problematic points that make it difficult to achieve these indicators was formed. By this way, the problem of implementation of the marketing approaches into agricultural enterprises of Ukrainian market of organic products in order to increase the efficiency of their functioning is very important.
Authors and Affiliations
Oleksandr Cherep, Marharyta Piun
Keywords
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