ROLE OF ADVERTISEMENTS IN PROMOTING DISSATISFACTION AMONG YOUTH: A STUDY AT UNIVERSITY OF SARGODHA
Journal Title: Educational Research International - Year 2013, Vol 1, Issue 1
Abstract
The basic aim of the study was to scrutinize the Role of advertisement in promoting dissatisfaction among youth. Study has examined the economic and physical dissatisfaction by the pressure of advertisements on youth. A sample of 150 respondents was chosen by applying simple random sampling from 23 departments of university of Sargodha. A well structured questionnaire was used as a tool to collect the data. The data was further reduced and analyzed by using certain descriptive and inferential statistical techniques. It was found that Advertisements use different selling technique which creates economic dissatisfaction among youth; it was also found that Advertisements use different selling technique which creates effect on mind of a person that is cause of emotional dissatisfaction and results shows that it also causes a physical dissatisfaction. The research was recommended that Advertiser should give the correct information about the products and Advertiser should not create feeling of disappointment among youth they should use different techniques.
Authors and Affiliations
Sobia Kanwal, Dr Yasir Manj, Rab Nawaz Bhatti
Keywords
Related Articles
- EP ID EP87332
- DOI -
- Views 182
- Downloads 0
DEVELOPMENT ORGANIZATION PENCAK SILAT PERSAUDARAAN SETIA HATI (PSHT) ASPECTS OF TEACHING SUFISM AND KEJAWEN
This study discusses the development of the organization Pencak Silat Pencak Silat Persaudaraan Setia Hati Terate (PSHT) in Madiun with the approach of Sufism and kejawen. Based on the analysis found there were 19 integr...
FACTORS LEADING TO BULLYING AMONG LEARNERS: A CASE STUDY OF KHAMI DISTRICT PRIMARY SCHOOLS, ZIMBABWE
Bullying in schools is a very old worldwide phenomenon. It is one of the most common forms of violence. What is new is the growing awareness that it has serious damaging effects for bullies, victims, schools and communit...
THE DEVELOPMENT OF LONG JUMP LEARNING STRATEGY THROUGH GAME ACTIVITY TO FIFTH GRADE ELEMENTARY SCHOOL STUDENT
Teacher’s creativity urgently required to create interesting learning atmosphere. The objective that want to achieved in this research were: 1) to develop and applied long jump learning model through game activities to...
ADOPTION OF THE TRAINING LOAD OF ASCENDING PYRAMID SYSTEM: EFFECT OF LADDER-DRILL TRAINING ON STUDENTS’ AGILITY
Physical Education (PE) is one subject in schools that focuses on meeting the adequacy of students' physical activities to achieve optimal physical fitness. However, the PE program has still not been found to have a sign...
THE OPTIMIZATION OF LABORATORIES EFFICIENCY AT PJKR DEPARTMENT THROUGH IAK-01 METHODOLOGY
Borg and Gall (1989) model are used as the model of the research and the development of the laboratory department of PJKR. There are four characteristics in total that mark this model, as follows: (1) doing previous stud...