Neuroaccounting as a prospective but difficult direction of accounting development
Journal Title: Zeszyty Teoretyczne Rachunkowości - Year 2015, Vol 2015, Issue 82
Abstract
This paper serves as a brief introduction into the issues, results and problems of the new interdisciplinary field, which is neuroaccounting. In the first section neuroscience and its relation to economics are described. Then neuroaccoutning is presented as a new trend within behavioral accounting, which is based on neuronal research. Finally, the paper reviews accounting research in which references to brain processes are used and assesses the possibilities of development of neuronal research in accounting
Authors and Affiliations
Nelli Artienwicz
Keywords
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- EP ID EP69250
- DOI 10.5604/16414381.1155803
- Views 144
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