New approach clustering algorithm for customer segmentation in automobile retailer industry
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2012, Vol 3, Issue 7
Abstract
This research presents a new method for automatic customer segmentation based on usage behavior, without using a human specialist. In addition, the research focuses on profiling customers and finding a relation between the profile and the segments. The customer segments were constructed by applying modified Gustafson-Kessel clustering algorithm. The customer’s profile was based on personal information of the customers. A novel Support Vector Machines was used to estimate the segment of a customer based on his profile.To demonstrate the efficiency of the proposed method, this work performs an empirical study of a Nissan automobile retailer to segment over 5000 customers. This led to solutions for the customer segmentation with six segments.
Authors and Affiliations
Seyed Reza Bahari Saravi| M.S. Student of Industrial engineering, Amirkabir University of Technology, Tehran, Iran,arezohamzei@yahoo.com
Keywords
Related Articles
- EP ID EP5064
- DOI -
- Views 437
- Downloads 20
Enhanced production of doubled haploid lines from parthenogenetic Iranian melon plants obtained of irradiated pollen (Cucumis melo L.)
Haploid and doubled haploid plants are valuable materials for plant breeding purposes such as resistance to many fungal and viral diseases that affect this crop. We produced 48 parthenogenetic melon plantlets via pollina...
Effect of cow manure and nitrogen fertilizer on canola in Gorgan area
To evaluate the effect of combined nitrogen fertilizer and farmyard manure on yield and yield components of canola, this study was conducted in 2013-2014 with four replications. 10 treatments (1. 100% of nitrogen based o...
Indicative Architectural Elements and Organization of Plan in Ancient Iran Schools
One of the important factors in analyzing ancient Iran educational spaces is recognizing the architecture and organization of the plan of such architecture. Plan organization has a special importance in studying the qual...
The examination of the relationship between the book value and the enterprise value in financially stressed firms (with serious financial problems)
As a market, the stock exchange provides the required information to the buyers and the sellers of the securities. At any moment, the investors can change their money to the securities and vice versa. On the other hand,...
Surveying the Variance Reduction Methods
The Monte Carlo method is the one used for integral estimation accompanied by random numbers, the main idea of this method is converting the integral to expectancy based on the definite probable density function, generat...