Nouveau Shoppers Buying Behavior Pattern and Perception Towards Luxury Brands
Journal Title: Webology - Year 2020, Vol 17, Issue 1
Abstract
The customer perception towards purchasing luxury brands has various psychological patterns and the behviour towards purchasing such brands differs accordingly. The main objective of the study is to map the nouveau shoppers mind-set towards shopping malls and to analyze the buying behavior pattern and perception towards luxury brand on shopping malls. For this purpose a sample of 130 was collected from the respondents were percentage analysis, descriptive statistics, Kruskall Wallis test and Oneway anova were used as tools to analye the data. The conclusion is that shopping malls have higher potentiality to pull the customers to visit their places but the conversion of making every customers purchasing in the mall is based on various factors of each individual shops. The conversion towards making the consumers purchasing the products can be done to attractive displays and understanding the mindset of modern shoppers towards various products and brand.
Authors and Affiliations
Dr. R. Kavitha
Keywords
Related Articles
- EP ID EP687852
- DOI 10.14704/WEB/V17I1/WEB17004
- Views 246
- Downloads 0
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