ОЦІНКА ЕФЕКТИВНОСТІ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА
Journal Title: Економіка і управління - Year 2016, Vol 3, Issue 71
Abstract
The article is an overview of methods for assessing the effectiveness of marketing activities of the company. We present various formulas and means of evaluation. Provision is in my opinion the most modern and practical approaches to this issue. Determine the purpose of evaluating the economic efficiency of marketing of the company. Driven group of indexes and different scientific opinions, scientific concepts on the evaluation of marketing activity. It illustrates the fact that no assessment methods of promoting, in terms of security of contact with the target consumer. Despite the urgency of the problem assess the effectiveness of marketing in modern economics, the author believes, paid insufficient attention. Some works are scattered methods and techniques for assessing the effectiveness of various marketing elements, however, a comprehensive methodology for assessing the effectiveness of marketing there is. There is no evaluation methods of promoting, in terms of security of contact with the target consumer
Authors and Affiliations
Т. Ш. Дашевська, І. І. Павленко
Keywords
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- EP ID EP208435
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