Offering the Optimal Sale Measurement Tools of Life Insurance and Influential Strategies: the Case Study of Iran’s Insurance Enterprise
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2015, Vol 9, Issue 8
Abstract
During the previous years life insurance changed to a main part of financial markets and offers wide financial services to customers. Life insurances are considered as one of the main sources of investment in the capital markets, but the reason of adopting life insurance differently among different countries still remained unclear. Therefore, this study tries to introduce the obstacles of selling life insurance to offer them to experts and workers of life insurance and to offer strategies for increasing the sale of such insurances in Iran. This study is performed in two qualitative and quantitative sections. By relying on the literature review and different reports of life insurance market the obstacles and strategies of these insurances are defined and introduced. In the qualitative stage the primary introduced factors and their sub factors were accurate through interview with customers and experts of insurance management. Based on Morgan table and limitation of the size of population the case studies were 150 individuals that using the method of classification accidental sampling the questionnaire was distributed. In the quantitative stage, using exploratory factorial analysis method, the latent factors in introducing obstacles of life insurance sale and factorial loads of variables of ten primary variables were introduced and finally nine obstacles remained. These obstacles were divided into three groups.
Authors and Affiliations
Taiebe ramezani| MA. In Commercial management, the college of management and accounting, shahid beheshti university, Ahmad Rosta| Assistant professor, the college of management and accounting, shahid beheshti university, Morid Rezasourosh| MA. Civil Engineering student, Takestan university
Keywords
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