ON CATEGORICAL CONTENT AND STRUCTURE OF ENTERPRISE EXPORT POTENTIAL
Journal Title: Економіка розвитку - Year 2013, Vol 65, Issue 1
Abstract
Based on a multidisciplinary approach, enterprise export potential key (generic) signs were identified and structural logic scheme of its formation was developed. It is proved, that, as a scientific term, export potential reflects integrated aggregate of assets of an enterprise, that were involved into export activity of this enterprise and that ensure the realization of its goals and mission, basing on producing and selling goods (services) to foreign markets. The author offered an approach to the analysis of enterprise export potential structure which is based on three main functional units, namely productive and economic investment and innovative, organizational and administrative. According to hierarchic principle main (basic), competitive and strategic assets can be named.
Authors and Affiliations
E. Shestakova
Keywords
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