ONLINE AND OFFLINE COMMUNICATION TOOLS IN SELECTED SLOVAK ENERGY ENTERPRISES
Journal Title: Marketing Identity - Year 2017, Vol 5, Issue 1
Abstract
The aim of the paper is to characterize six selected enterprises and to analyse in particular the use of marketing communication tools in online and offline environment. The paper describes the use of online and offline communication tools for presenting of environmental products in specific enterprises operating in the energy sector, and it devises and recommends specific newer (trendy) communication tools. These proposals focus primarily on the online environment.
Authors and Affiliations
Anna Zaušková, Monika Rezníčková
Keywords
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