Organizational Culture and Discourses: a Case of Change in a Brazilian Public Organization
Journal Title: BAR: Brazilian Administration Review - Year 2011, Vol 8, Issue 2
Abstract
This work analyses the use of the discourse as a strategy for the dissemination of new cultural values in a State Secretary beginning in 1995. For this purpose, discourse analysis was used according to the concept by Fiorin (1997) based on the concepts of figures, themes and ways to manipulate discourses. It is a descriptive and exploratory study. The theoretical discussion was based on the concept of organizational culture in the dimensions of artifacts and cultural values. The analysis was carried out from the documents of the organization, including the projects of modernization, plans of action, reports of strategic planning, laws and decrees. Furthermore, the official journal of the organization from 1998 to 2006 was analyzed. For the years 2007 and 2009, the analysis was conducted based on the organization’s website. The results show that there was deep concern with regard to the theme of organizational culture during the whole process of modernization. They also indicate that the organization used different discourse resources to guide the individual behavior of its members such as seduction, temptation, intimidation and provocation. They also show that the official discourses are not in harmony with the various discourses found in the organization due to the plurality of values that are shared by the organizational actors.
Authors and Affiliations
Silva, Lindomar Pinto da; Fadul, Élvia
Keywords
Related Articles
- EP ID EP40491
- DOI -
- Views 263
- Downloads 0
Taste Transformation in the Context of Social Mobility
This article provides a theoretical effort to extend the literature on taste transformation and emphasize its shortcomings in explaining this process in social mobility contexts. Firstly, we conduct an overview of taste...
Organizational Commitment and Job Satisfaction: What Are the Potential Relationships?
This study compared two different structural models regarding the direct or mediation role satisfaction has in the prediction of commitment bond, in the context of a public and traditional Brazilian organization, the Mi...
Effects of Path Dependence on Capabilities in Captive Global Value Chains
Global Value Chains (GVC) and their participants are dynamic. Events can provoke distinct strategic responses from different firms, even when they are part of a GVC. We investigated how both organizational and supplycha...
Understanding Supply Networks from Complex Adaptive Systems
This theoretical paper is based on complex adaptive systems (CAS) that integrate dynamic and holistic elements, aiming to discuss supply networks as complex systems and their dynamic and co-evolutionary processes. The C...
Exploring the Black Box in Brazilian Work Groups: a Study of Diversity, Conflict and Performance
Over the last few decades, several studies have been conducted to examine the complex relationships between team diversity and individual and organizational outcomes. Although, in theory, team diversity can foster posi...