Organizational Culture as a Source of Competitive Advantage: a Case Study of Telecommunication Company in Poland
Journal Title: International Journal of Contemporary Management - Year 2014, Vol 13, Issue 3
Abstract
Background. The research on organizational culture has received significant attention recently. However, a limited number of studies examine the alignment of organizational culture with the strategic goals of the company and its impact on the effectiveness.. Research aims. The aim of this paper is to analyze the impact of organizational culture on the company competitiveness. The article describes a process of planned cultural changes conducted from November 2012 to February 2014, and its results in such areas, as innovation, efficiency, quality, the company identity and external image. Method. The theoretical framework is supported by a case study of one of the biggest telecommunication companies in Poland. The author`s observation is supported by informal interviews and company data analysis (Competing Values Framework, Employees commitment to change survey, Customer satisfaction survey, internal reports, etc.)Key findings. The case study shows that organizational culture aligned with a strategy is the inner strength of the organization, significantly improving its competitiveness. One of the most important element in the process of change is the correct diagnosis of the difference between the current and the desired cultural characteristics. In this case, the important cultural gaps covered such areas, as the company structure, procedures, internal and external communication.
Authors and Affiliations
Maryla Bogdanowicz
Keywords
Related Articles
- EP ID EP58321
- DOI -
- Views 96
- Downloads 0
Modelling Organisational Processes as a Tool for Integrating Public Administration IT Systems
In the article the author makes an attempt to define the possibilities of using models of information processes in public institutions in order to establish standards for the integration of computer systems. The state of...
Issues of Competitiveness of Non-Public Universities in Poland
[b]Background.[/b] This article focuses on the issues of competitiveness in non-public universities. [b]Research aims. [/b]The aim of this paper is to demonstrate the specific nature of non-public universities’ operation...
Entrepreneurial Leadership and its Infl uence as an Innovation Catalyst in Modern Management
In this paper I indicate the new approach to leadership in a context of innovation which determines the extent to which a new conceptualization of entrepreneurial leadership is required. This entrepreneurial leadership r...
Globalizacja w służbie społeczeństwu – dynamiczna zmiana warunków gospodarowania współczesnych przedsiębiorstw
Postępująca globalizacja niemal wszystkich dziedzin życia jest procesem skomplikowanym, niosącym zarówno szanse, jak i zagrożenia. Prowadzi do integracji wielu podmiotów, z różnych krajów na świecie. Wpływają na nią siły...
A CSR driven innovative business model
The paper aims to describe Corporate Social Responsibility (CSR) as a new area in the research for innovation among organizations and there communities. The paper presents reflections on the role of corporate social resp...