ORGANIZATIONAL PROVISION OF THE MARKETING TECHNOLOGIES USE AT TRADING ENTERPRISES
Journal Title: Економіка розвитку - Year 2014, Vol 72, Issue 4
Abstract
On the basis of market research into retail enterprises the necessity to develop methods of forming and implementing marketing techniques has been grounded. A scheme of the process that describes the operating procedures and the use of certain tools required to develop and implement marketing techniques has been formed. The process of adapting marketing techniques and their optimization based on a cross-marketing approach has been examined. The topicality of integration of marketing technologies and its influence on the effectiveness of the enterprise activity has been proved. A system of indicators developed based on the concept of a Balanced Scorecard, which allows determining the effectiveness of marketing technologies through quantitative and qualitative evaluation parameters has been proposed.
Authors and Affiliations
А. Shymko
Keywords
Related Articles
- EP ID EP147851
- DOI -
- Views 101
- Downloads 0
ORGANIZATIONAL AND ECONOMIC MEASURES OF PROMOTING INVESTMENT ACTIVITY OF ENTERPRISES
The analysis of current situation of investment flow at the enterprises has been held, as well as the main problems faced by investors have been determined and summarized. Strategic opportunities and ways of facilit...
THE EFFECTIVENESS OF THE MANAGEMENT MECHANISM IN THE SOCIAL PLACEMENT OF CHILDREN IN THE REGION
The mechanism of management activities in the social placement of children in the region has been identified and studied. The management activity in this area has been found and proved to be only possible on the regional...
MODERNIZATION CHOICE: CATCH-UP OR OUTSTRIPMODERNIZATION CHOICE: CATCH-UP OR OUTSTRIP
The issues of national economy modernization in countries with economies in transition are discussed. These states are proved to be mostly focusing on the catch-up model of modernization of society and economy on the who...
БЕЗРОБІТТЯ І МОЖЛИВОСТІ ЦИФРОВОЇ ЗАЙНЯТОСТІ ДЛЯ ЙОГО ЗНИЖЕННЯ
Використання інформаційних технологій на робочих місцях формує глобальний цифровий ринок праці, для якого характерною є трансформація соціально-трудових відносин, процесу праці та форм зайнятості. Це зумовлює, з одного б...
ОРГАНІЗАЦІЯ УПРАВЛІННЯ РОЗВИТКОМ ПОТЕНЦІАЛУ КЛАСТЕРНИХ СТРУКТУР ЗАСОБАМИ ЗБАЛАНСОВАНОЇ СИСТЕМИ ПОКАЗНИКІВ
Доведено доречність формування контурів управління розвитком кластерів, що використовують як важелі управління рівень розвитку наявного у них потенціалу. Кластерні структури запропоновано подавати через систему атомарних...