Peculiarities of Promotion of the Secure Mobile Application «Secure Messenger (SM)» at the Market for Corporate Communication
Journal Title: Бізнес Інформ - Year 2016, Vol 4, Issue
Abstract
The article is aimed at studying the market for corporate secure messengers and a plan for promoting a new software at the market for mobile applications. The most popular secure messengers at the market for mobile applications have been analyzed. These applications were chosen on the principle of similarity of both the characteristics and the conditions of use with the secure messenger, which was researched. Mobile applications for corporate communications have been considered, which, in the opinion of the author together with experts in the field of the advancement of mobile technologies, are developed to compensate for the shortcomings of e-mail. Peculiarities of introducing a new type of messenger for communication in terms of an organization have been researched. A marketing strategy for the planned promotion of the researched mobile application at the market has been proposed, which includes objectives to attract and retain existing users, the means to stimulate the rapid distribution of content, the one which will not destroy any resources of an organization and will be able to survive in the market conditions. Relevance of the selected topic has been substantiated, practical guidelines as to planning the marketing activities of organization have been provided.
Authors and Affiliations
Iryna Myronenko
Keywords
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