PERCEIVED ECONOMIC CRISIS, CONSUMER ETHNOCENTRISM AND WILLINGNESS TO BUY DOMESTICALLY PRODUCED PRODUCTS IN BRAZIL
Journal Title: European Journal of Business and Social Sciences - Year 2016, Vol 5, Issue 8
Abstract
This article analyzes the interrelationship among perceived economic crisis, consumer ethnocentrism, and willingness to purchase domestically produced products in the Brazilian market in the context of the recent economic crisis. Our survey data shows that more ethnocentric consumers tend to purchase more domestically produced goods, and that this effect is stronger for high-priced than for low-priced goods. However, strikingly, perceived economic crisis has a negative impact on ethnocentrism, which is opposite to common sense and existing literature.
Authors and Affiliations
Shim Yong Ju| (Corresponding Author) Ph. D candidate at Sao Paulo School of Business Administration, Getulio Vargas Foundation (FGV-EAESP), Brazil 6-34, Hakik Dong, Nam Gu, Incheon, Republic of Korea, Vanessa Scaciotta| Ph. D candidate at Sao Paulo School of Business Administration, Getulio Vargas Foundation (FGV-EAESP), Brazil Av. 9 de Julho, 2029, Bela Vista, Sao Paulo, SP, Brazil, Luciana Iwashita Silva| Ph. D candidate at Sao Paulo School of Business Administration, Getulio Vargas Foundation (FGV-EAESP), Brazil Av. 9 de Julho, 2029, Bela Vista, Sao Paulo, SP, Brazil
Keywords
Related Articles
- EP ID EP10840
- DOI -
- Views 365
- Downloads 19
THE EFFECTS OF DESTINATION IMAGE ON TRIP BEHAVIOR: EVIDENCES FROM LANGKAWI ISLAND, MALAYSIA
The positive relationship between destination image and satisfaction is well established in the tourism literature. However, the influence of destination image on other tourist behavior variables continues to be debat...
A CONCEPTUAL FRAMEWORK ON EVALUATING SWOT ANALYSIS AS THE MEDIATOR IN STRATEGIC MARKETING PLANNING THROUGH MARKETING INTELLIGENCE
The purpose of this paper is to investigate the importance of marketing intelligence on strategic marketing planning using SWOT analysis for evaluation. Moreover, the paper aims to examine t...
ROLE THEORY AND ITS USEFULNESS IN PUBLIC RELATIONS
Covering a wide area of public relations may be defined as a set of activities aimed at creating an image based on sympathy in the eyes of the target groups. Public relations (PR) is according to some art and accordin...
DEVELOPING RIVER TOURISM ON THE UPPER MEKONG: CHALLENGES AND OPPORTUNITIES
Rivers are fascinating places which constitute a significant tourism resource of cultural heritage and natural environment. Surprisingly, there is little attention among policymakers involved in the development of riv...
NEW PRODUCT DEVELOPMENT AND CONSUMER INNOVATIVE BEHAVIOUR: AN EMPIRICAL VALIDATION STUDY
The purpose of this study was to access empirically the extent to which new product development influences consumer adoption and innovative behaviour in the high-tech consumer durable electronics companies in Rivers S...