PERFORMANCE MEASUREMENT - THE BALANCED SCORECARD PERSPECTIVE
Journal Title: Revista Tinerilor Economisti - Year 2007, Vol 1, Issue 8
Abstract
The transition from the industrial to the informational age sets new rules of competition. The competitive success is based more and more on the intangible assets like skills, systems and values. Companies are finding that performance measurement systems that worked in the past are not effective in this new context. There is a need for performance measurement systems linked to the strategy that combines financial indicators of the past performance with the drivers of future success. The Balanced Scorecard translates a firm’s strategy in a comprehensive set of performance measures in four perspectives: financial, customer, internal processes, learning and growth.
Authors and Affiliations
Oana Adriana Gica, Ovidiu Ioan Moisescu
Keywords
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