PERSONAL IMAGE AND CORPORATE IMAGE PERCEPTIONS IN TERMS OF MANAGERS: A STUDY
Journal Title: The Journal of International Social Research - Year 2015, Vol 8, Issue 41
Abstract
This study was conducted to gauge perceptions of their personal image and corporate image, business managers operating in Sivas. Reliability of personal and corporate image scale used in the study were handled separately and personal image of reliability coefficient of 30 items (Cronbach Alpha .715); Corporate image of the 41-item reliability coefficient (Cronbach Alpha: .834) is calculated it said to be quite reliable research (Özdamar, 2002: 673). Perceptions of managers for "personal image" and "corporate image" seven different hypotheses have been developed to detect. Five of the hypotheses which analyzed was rejected, and two of them were accepted. Thus participants in the study "personal image perceptions," "demographic variables" see no differences, while "corporate image" in terms of perceptions concluded that vary depending on the training and management level has been reached. Participants detect whether there is any impact on the corporate image of the personal image perception is another object of the research. So analysis of the factors affecting personal images for this measure 3 different factors and those factors identified as "personal development scale, “behavior scale " and "character scale" to be named. As a result, "personal development scale " and " behavior scale" showed significant effects on corporate image but “character scale” showed unsignificant. In this research, because personal and corporate image issues dealt with; evaluation of image sensing attitude would be beneficial for managers and organizations are considered.
Authors and Affiliations
Sevtap SARIOĞLU UĞUR
Keywords
Related Articles
- EP ID EP267889
- DOI -
- Views 185
- Downloads 0
SOME OBSERVATIONS ON THE ABANDONING OF VILLAGES IN TRABZON PROVINCE IN THE MIDDLE OF THE XVII. CENTURY
Massive village abandonment was one of the principal characteristics of mass population mobility in the rural areas of Trabzon Province in the middle of the XVIIth century. Actually, this historical phenomenon was the ve...
REVIVAL AND PROFESSIONAL ORGANIZATION IN CREMONA VIOLIN MAKING TRADITION AS A PROCESS THROUGH WHICH CURRENT AUTHENTICITY ATTITUDES ARE CONSTRUCTED
How does the town of Cremona located in Italy have such a powerful impact in terms of identifying the norms related to violin making practice today and creating the behaviors of the people who dwell with this profession?...
THE MEDIATING ROLE OF AFFECTIVE COMMITMENT ON THE EFFECTS OF CREATIVE ORGANIZATIONAL CLIMATE ON CAREER SATISFACTION: AS AN EXAMPLE OF PRIVATE AND PUBLIC UNIVERSITIES IN TURKEY
In this study, the concept of creative organizational climate, career satisfaction and the mediating role of affective commitment are discussed. This study includes a research implemented with academic members who work b...
IN THE CONTEXT OF THE TURKISH EPIC HERO TYPE BATTAL GAZI
The epics are histories seen through the eyes of the public, heard by the public spirit and become a tale in the public dream. One of the most well-known and known epics of Turkish literature is the epic of Battal Gazi,...
BRAND POSITIONING AND CONSUMER’S BRAND PERSONALITY PERCEPTIONS (A STUDY ON HOUSEHOLD APPLIANCES SECTOR IN ERZURUM)
In today’s market by increasing competition and similarities between products, strategies for the brand has become the most effective weapon of the companies. Because functional differences between products is not suffic...