PORTRAYAL OF WOMEN IN ADVERTISING
Journal Title: IMPACT : International Journal of Research in Humanities, Arts and Literature ( IMPACT : IJRHAL ) - Year 2018, Vol 6, Issue 7
Abstract
Advertisement is one of the major media that affect our daily life consciously and unconsciously. It is also responsible to play a significant role in shaping the society in a much broader perspective. There is a lot of dispute on the issue that whether advertisements depict what is prevalent in the society or the society embraces in itself what is portrayed in the advertisements and other media. Over the last few decades, there has been a great socio-cultural change in the society especially in the context of role and position of women in the society. There are increasing numbers of women pursuing careers of their choice, changing role in the family structure, negative attitude towards sex-role stereotypes etc. But has the representation of women in advertisements changed over a period of time? Or does it still confirm to some traditional notions about women and their role in the society? Such stereotypes projected about women go a long way in deciding what the society thinks about women and how the society treats women in the long run. The present paper is an attempt to study the different projections of women roles in various print and audio-video advertisements in India and how does it define the social acceptance of women in the society and the treatment they are met with.
Authors and Affiliations
Pooja Chatley
Keywords
Related Articles
- EP ID EP344786
- DOI -
- Views 76
- Downloads 0
MICROFINANCE MECHANISM: A LITERATURE REVIEW
This paper provides a brief survey of literature on theoretical insights of microfinance mechanism and empirical findings on microfinance. This paper finds that the theoretical mechanism provides interesting results for...
PUBLIC FINANCE: REVENUE AND EXPENDITURE
Public finance deals with the finances of the Government. It deals with the problem of how the Government raises it’s resources to meet it’s ever –rising expenditure. According to Dalton public finance is “concerned with...
A REVIEW ABOUT PARTIAL EQUILIBRIUM THEORY OF TRADE
In partial equilibrium theory, the policy actions and effects are examined only in the directly affected markets. The Demand and Supply curves are used to describe the price effects policies. Producer and consumer surplu...
QUEST FOR ENGENDERING ALTERNATIVE VISIONS OF PEACE THROUGH MEDIA IMAGES AND CITIZEN DIPLOMACY: CHALLENGES AND PROSPECTS IN THE CONTEXT OF INDIA-PAKISTAN RELATIONS
India-Pakistan relations have been mired in conflict since their inception ass independent states-it remains virtually, as aptly quoted my Michael Brecher, as a constant state of an undeclared war. Any analysis of India-...
ENHANCING STUDENTS PROBLEM SOLVING ABILITY IN CUBE AND BEAM TOPIC USING PROBLEM POSING POST SOLUTION (STUDY IN ONE OF JUNIOR HIGH SCHOOL IN WEST NUSA TENGGARA)
The purpose of this study was to enhance student problem-solving ability in a cube and beam topic through the application of the problem posing post solution. There were 26 students in one junior high in West Nusa Tengga...