Positioning of Health and Recreation Institutions of the Autonomous Republic of Crimea in the Resort Area of Great Yalta
Journal Title: Проблеми економіки - Year 2011, Vol 2011, Issue 2
Abstract
The article considers the essence of the process of positioning as one of the most important components of marketing strategy development. It suggests the scheme of implementation of the given process and made the positioning of health and recreation institutions of the Autonomous Republic of Crimea in the resort area of Great Yalta according to the "pricequality" criterion.
Authors and Affiliations
Viktoriya Khaustova, Yevgeniya. Gorbatova
Keywords
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