PRICING DIGITAL PRODUCTS
Journal Title: INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY - Year 2015, Vol 10, Issue 9
Abstract
Digital products are the dominant force of tomorrow. Under this reality, companies need to take under consideration many new paragons in order to determine their pricing policy, which is quite different than the traditional one when we come to digital products. Several factors that determine digital pricing are discussed in this paper, although the subject needs a deeper approach. Social media and search engines are MSPs which are crucial in terms of pricing determination for digital goods, as they are the prevalent way these products are advertised via the internet.
Authors and Affiliations
ANDREAS KARAOULANIS
Keywords
Related Articles
- EP ID EP654074
- DOI 10.24297/ijmit.v10i9.2028
- Views 170
- Downloads 0
Link between Micro Credit on SMEs business Growth and Poverty Alleviating in Rural Sindh
The current research investigates the linkage between Micro credit on SMEs business growth and poverty alliviation in rural Sindh. Data will be collected from 300 respondents who used Micro credit by using the simple ran...
IMPULSE PURCHASE BEHAVIOUR: A REVIEW
For more than fifty years, researchers have strived hard to form a better understanding of impulse buying (Stern; 1962; Rook et.al; 1987; Rook and Fisher; 1995; Peck and Childers; 2006 ; Chang et.al; 2011). The purpose o...
Energy Production and C02 Emisson Efficiency of Eight European Countries in the Manufacturing Area.
An energy efficiency comparison of manufacturing sectors of eight European countries, between 2008-2013, is performed in order to understand how the world economical crisis affected their performance. The analysis rely i...
Implications of Labour welfare measures on Job Satisfaction and productivity: A Study Of Cotton Textile Industry in Punjab
Labour welfare means the effort to make the life comfortable for the workers. Key objective behind providing welfare measures is that workers obtain satisfaction which would ultimately lead to better productivity. Welfar...
The Activity-based costing (ABC) in a Public Higher Education Institutions (HEI): Stakeholders perceptions
The purpose of this study is to investigate the differences in perceptions, i) on the usefulness of costing information produced by ABC and the traditional costing system, and ii) between users and preparers. The...