Problems and the specificity of the marketing strategy implementation on the industrial market
Journal Title: Економіка. Фінанси. Право - Year 2017, Vol 12, Issue
Abstract
The article outlines the problems and characterizes the formation of the marketing strategy of enterprises in the industrial goods market. The current conditions and prerequisites for the formation of an effective marketing strategy of the enterprise, the system of factors affecting the formation and implementation of the marketing strategy of enterprises in the industrial products market are characterized. The dependence of the contents of the marketing strategy of the enterprise on the quality of industrial products and the current level of competitiveness is updated, to enhance which in modern conditions enterprises must determine a sequence of actions that would most fully meet their capabilities and market requirements.
Authors and Affiliations
Kyrylo Andriiovych Levchenko
Keywords
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