PUBLIC RELATIONS IN THE HIGHER EDUCATION OF UKRAINE
Journal Title: Бізнес-навігатор - Year 2018, Vol 2, Issue 45
Abstract
The article considers the state of marketing in the sphere of higher education of Ukraine and the place of Public relations in it. The analysis of world trends in the promotion of educational services with the formation of Ukrainian benchmarks and adaptive experience has been carried out, which should be tested in order to form stable positions of competitiveness at the global level.
Authors and Affiliations
A. V. Slyusarenko
INNOVATIVE ACTIVITY OF UKRAINIAN SCIENTIFIC INSTITUTIONS: REALITIES AND PERSPECTIVES
The theoretical bases and the state of innovation activity of enterprises are investigated. The paper deals with the problems and prospects of the development of innovation activity of Ukrainian scientific institutions....
КОНЦЕПЦІЯ БАНКІВСЬКОГО МАРКЕТИНГУ
Стаття присвячена дослідженню створення й розвитку широкого спектру послуг банків, що надаються клієнтам (фізичним й юридичним особам), які базуються на рівні основних передумов: формування стратегіїбанку, визначення ефе...
COMPETENCE OF PERSONNEL IN THE MANAGEMENT SYSTEM OF A MODERN ORGANIZATION
In the article, the concept of competence of personnel is considered in the system of factors of economic development of the modern organization in the post-industrial period. Points of view of a number of foreign and do...
FORMING OF ACCOUNTING POLICY WITH NON-CURRENT ASSETS HELD FOR SALE
The article deals with the main issues of accounting policy concerning the formation of information about non-current assets held for sale. The basic legal acts regulating the accounting policy in terms of non-current as...
WAYS OF IMPROVEMENT OF THE INSTITUTIONAL MECHANISM OF THE RECREATIONAL AND TOURIST POLICY OF UKRAINE
The article deals with the stages of reorganization of state bodies that provide regulation of recreation and tourism activity in Ukraine. A new model of management of recreation and tourism activity is proposed. The opt...