PUBLIC RELATIONS IN THE HIGHER EDUCATION OF UKRAINE
Journal Title: Бізнес-навігатор - Year 2018, Vol 2, Issue 45
Abstract
The article considers the state of marketing in the sphere of higher education of Ukraine and the place of Public relations in it. The analysis of world trends in the promotion of educational services with the formation of Ukrainian benchmarks and adaptive experience has been carried out, which should be tested in order to form stable positions of competitiveness at the global level.
Authors and Affiliations
A. V. Slyusarenko
Keywords
Related Articles
- EP ID EP659626
- DOI -
- Views 137
- Downloads 0
MANAGEMENT OF BUSINESS CAREER, AS A FACTOR IN THE DEVELOPMENT AND MOTIVATION OF THE LABOR COLLECTIVE
The article is devoted to the problem of business career management, as the development and motivation of the workforce in enterprises. The essence, principles, factors and types of business career, as well as the featur...
COMPETITIVENESS OF UKRAINIAN ENTERPRISES IN INTERNATIONAL MARKETS: CURRENT STATE, PROBLEMS AND PROSPECTS
The article provides a definition of the level of international competitiveness of domestic enterprises. Outlines the factors that led to increased competitiveness. Identified problems hindering the development of firms,...
FINANCIAL SUSTAINABILITY OF LOCAL GOVERNMENT: THE IMPACT OF THE ECONOMIC BASE AND REVENUES
This work defines a theoretical basis for the following analysis of the financial sustainability of the local budgets. Financial stability is defined as a type of financial state which allows local self-government to con...
METHODOLOGICAL GUIDELINES FOR THE INSURANCE RELATIONS FUNCTIONING IN THE AGRARIAN SECTOR
The article presents the components of the methodology formation and the insurance relations organization process in the agrarian sector. Specification of the methodological transformation stages aimed at providing insur...
MARKETING PARAMETERS OF INTERNATIONAL INNOVATION POTENTIAL OF ENTERPRISES
This paper is dedicated to investigation of influence of marketing parameters on the formation of international innovation potential of enterprises. It defines the mutual connection between marketing and innovative aspec...