Purchase Intentions in Indonesian E-Learning: A Study on Brand Equity, Advertising, and Pricing
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 01
Abstract
This study investigates the factors influencing purchase intentions for online paid courses in Indonesia, with a particular focus on brand equity, advertising, and price. Utilizing a Likert scale questionnaire distributed to 595 Indonesians aged 18-35, who bought their e-learning themselves or through family support. The research employs Partial Least Square-Structural Equation Modeling (PLS-SEM) for data analysis. Key findings indicate a strong preference for e-learning platforms offering interactive, practical content aligned with personal and professional development goals. The study reveals that enhancing skill sets, especially for career advancement or entrepreneurship, is a primary motivator for users. The importance of practical application of skills in real-world scenarios is emphasized, highlighting the need for practical exercises and case studies in course content. Quality mentorship and interactive features like live sessions significantly improve the learning experience, while technical issues and budget considerations are noted as potential barriers. The findings suggest that e-learning providers should focus on delivering high-quality content through flexible and competitive pricing models to attract and retain learners.
Authors and Affiliations
Muhammad Tegar Aditya, Andika Putra Pratama,
Keywords
Related Articles
- EP ID EP729613
- DOI 10.47191/ijcsrr/V7-i1-72
- Views 103
- Downloads 0
Comparative Analysis of Volatility Levels of 10 Stock Indices on the Indonesian Stock Exchange on 2 Economic Events Using Time Series Econometric Methods
The purpose of this study is to determine the level of volatility of the 10 Stock Indices on the IDX during COVID-19 Economic Crisis and in the Economic Recovery periods in order to understand the benefits and risks of i...
Adulticidal Activities and Synergistic Effects of Citrus Aurantiifolia Peels and Hyptis spicigera Leaves Essential Oils against Anopheles gambiae s.l. (Diptera: Culicidae)
Research on new plant-based insecticides meets the need for an alternative to address mosquito resistance to synthetic insecticides. This study assessed the adulticidal activity and synergistic effects of essential oils...
Effect of Adding Garlic Flour (Allium sativum) on Complete Blood Count Case Study Newcastle Disease in Broilers
The purpose of this study is to find out how garlic flour (Allium sativum) affects the synthesis of hemoglobin, erythrocytes, hematocrit, and heterophils/lymphocytes in the blood of broiler animals infected with the Newc...
Study Case: Company Valuation and Forecasting Financial Trends at PT PP London Sumatera Indonesia (LSIP)
PT PP London Sumatra Indonesia Tbk (LSIP) is a company that has been established in Indonesia since 1906 and started its IPO in 1996 with an IPO price of Rp4.650 for each share. Even though the company’s performance is g...
Work Engagement Mediation to Optimize the State Civil Apparatus Performance
This research aims to investigate the effect of self-efficacy on work engagement and the influence of both constructs on the performance of the state civil apparatus at the tourism office of North Sumatra province. The t...