Quantitative Analysis of the Potential Market Segments when Developing the Strategy of Restructuring the Enterprise
Journal Title: Бізнес Інформ - Year 2015, Vol 2, Issue 0
Abstract
The article is aimed at development and substantiation of a quantitative approach to integral estimation of attractiveness of the potential market segments, the need for which occurs within the framework of the strategic planning of restructuring the industrial enterprises when selecting as the major directions: fundamental change of product range, development of a product, which will be ultimately new for the enterprise, and entry into new product markets. It has been proposed to assess the attractiveness of markets on the basis of a system of indicators, which reflect the status of the three groups of signs: conditions of the market (competitive) environment; state of enterprise; position of competitors, and which characterize, in terms of each of the potential market segments, the grade of favorabilities of the business environment, opportunities to enter the market for enterprise, the expected position of the enterprise among its competitors. A stage-by-stage scheme for building the integral estimate of attractiveness of the markets has been substantiated, which includes selecting and measuring the level of primary signs of the analyzed market segments, construction of the grouped estimates of attractiveness of the main components of these segments, folding of the grouped estimates in the integral estimates of attractiveness of the markets and their ranking by the level of the integral indicator. It has been displayed that an effective tool to address the specified tasks are the multi-dimensional, non-metric scaling methods, which allow comparison of multi-parameter objects whose properties can be expressed in the interval (quantitative) and the serial (qualitative) scales.
Authors and Affiliations
Eduard Rachkovskyi
Keywords
Related Articles
- EP ID EP94980
- DOI -
- Views 109
- Downloads 0
Perfection of State Regulation of Development of the Culture System in a Region
The article studies the content of innovations in the sphere of culture and their significance for socio-economic development. It studies possibilities of task-oriented application of innovation mechanisms in the system...
Statistical Assessment of Results of Innovation Activity of Regions
The article considers problems of innovation development in regions, which, as a rule, is provided with innovation activity of companies located in a specific territory. Innovation development of regions should be consid...
Cluster analysis of companies of the hotel industry of Ukraine
The goal of the article is a cluster analysis for determination of stable unions between 20 hotels in the City of Donetsk on the basis of such indicators as: productivity, income per one employee, level of the labour pay...
Challenging Issues of Socio-Economic Development of the Regions of Ukraine and Proposals for Addressing them in the Context of the Reform of Decentralization of Power
The publication considers challenging issues concerning the differentiation of socio-economic development of the administrative-territorial entities (national and sub-national), which is one of the most topical issues of...
Substantiating the Base of Concepts of the Current Content-Related Essence of Export-Import Potential of Enterprise
The article clarifies the value of export-import potential in the system of common potential of enterprise. An analysis of current scientific approaches, used by leading specialists, to the content-related essence of pot...