Quantitative Analysis of the Potential Market Segments when Developing the Strategy of Restructuring the Enterprise

Journal Title: Бізнес Інформ - Year 2015, Vol 2, Issue 0

Abstract

The article is aimed at development and substantiation of a quantitative approach to integral estimation of attractiveness of the potential market segments, the need for which occurs within the framework of the strategic planning of restructuring the industrial enterprises when selecting as the major directions: fundamental change of product range, development of a product, which will be ultimately new for the enterprise, and entry into new product markets. It has been proposed to assess the attractiveness of markets on the basis of a system of indicators, which reflect the status of the three groups of signs: conditions of the market (competitive) environment; state of enterprise; position of competitors, and which characterize, in terms of each of the potential market segments, the grade of favorabilities of the business environment, opportunities to enter the market for enterprise, the expected position of the enterprise among its competitors. A stage-by-stage scheme for building the integral estimate of attractiveness of the markets has been substantiated, which includes selecting and measuring the level of primary signs of the analyzed market segments, construction of the grouped estimates of attractiveness of the main components of these segments, folding of the grouped estimates in the integral estimates of attractiveness of the markets and their ranking by the level of the integral indicator. It has been displayed that an effective tool to address the specified tasks are the multi-dimensional, non-metric scaling methods, which allow comparison of multi-parameter objects whose properties can be expressed in the interval (quantitative) and the serial (qualitative) scales.

Authors and Affiliations

Eduard Rachkovskyi

Keywords

Related Articles

Administering in Marketing Management of an Industrial Enterprise

The article considers administrative approach as a complex of universal actions, methods of impact on formalisation, regulation, control and provision of performance of planned goals of the marketing management of an ind...

Justification of a Set of Tasks of Diagnosis of the System of Sales in Planning Company's Reconstruction. Target Approach

The article uses tasks of diagnosis of the system of sales as a tool of analytical provision of decision making when developing strategy and plan of restructuring of a company when developing strategy and plan of restruc...

Directions and Tasks of Development of the Strategy of Support of Innovation Development at Enterprises of the Agroindustrial Complex APK)

The article considers main problems and tasks of development of the strategy of support of innovation development at APK enterprises. It offers directions of innovation development on the basis of use of mathematical mod...

Development of Stores in the Cherkasy Region

The article is aimed at studying the regional aspects and trends of development of retail trade stores in the Cherkasy region. Some regional aspects of the main development indicators for the development of retail trade...

Development of a Model of Knowledge Mining for Forecasting Financial Markets with Allocation of Standard Tendencies from the Time Series

The article develops a model of knowledge mining for forecasting financial markets with allocation of standard tendencies from the time series. The model is considered from the point of view of application of the Knowled...

Download PDF file
  • EP ID EP94980
  • DOI -
  • Views 111
  • Downloads 0

How To Cite

Eduard Rachkovskyi (2015). Quantitative Analysis of the Potential Market Segments when Developing the Strategy of Restructuring the Enterprise. Бізнес Інформ, 2(0), 253-260. https://www.europub.co.uk/articles/-A-94980