Radzenie sobie z niepewnością w podejmowaniu decyzji strategicznych. Przegląd koncepcji i metod
Journal Title: Journal of Management and Business Administration. Central Europe - Year 2011, Vol 19, Issue 3
Abstract
W artykule przedstawiono metody identyfikacji strategii firmy w warunkach niepewności. Za możliwe i celowe uznano stosowanie scenariuszowej metody planowania strategicznego i metody opcji rzeczowych. Innym sposobem jest formułowanie tzw. prostych reguł działania organizacji zamiast tradycyjnie rozumianej strategii. Największy potencjał w tym zakresie autor widzi w formułowaniu strategii w języku zasobów, nakierowanej na wykorzystywanie okazji.
Authors and Affiliations
Rafał Krupski
Keywords
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