Redefining Priorities of Media: An Aesthetic Study
Journal Title: Academic Research International - Year 2015, Vol 6, Issue 6
Abstract
In India, after transformation of media as an industry, it is now in a transition with risky experiments wherein ethics in practices, a primary aesthetic aspect is ignored. Further, the aesthetics of media functioning is marred if the concept of making money is kept as prime agenda. The earlier traditions of language usage, content, portrayal, gate-keeping, message-centricity and priorities have been ignored. Information explosion has led to information pollution and thus confusion, resulting in smearing of the aesthetics in functioning and accounting for the failure of comprehensive communication process. Crucial concepts of messages, reach, target-audience including feedback have taken a back seat. Convergence has converted a media consumer engaged in surfing different inflows rather than concentrating or understanding the messages at hand. Communication experts generally expect that the process of communication should inform, educate and entertain. If only the third function starts overtaking the other two, how to accomplish social health engineering remains a question. Under these circumstances, how do we measure the functions of media? Should profits be compromised? What are the frameworks? Are lessons being learnt out of consequences and disasters? For instance, anomalies in Cyber Media and Media Education are to be addressed; the phenomena demands redefining communication. The way society is viewed by media differs from the way the masses perceive it. Media as an enlightened entity should manage its efforts to understand societal pulse. The priorities of media houses should change to achieve this. In the light of above, this study checks for existing limitations of media and undertakes a theoretical study with critical approach exploring for ideas of overcoming them for a sustaining future of itself. The study limits to the functioning of electronic media, i.e., the TV and Radio. The scope of the study is about the reach and access of these media. Here the objectives of the study are to look into the content, treatment of message, reach and portrayal in electronic media with respect to language, themes, presentation, technical aspects and last but not the least the twisting of socio-cultural and historical facts for the convenience of attaining TRPs. News production, one of the most sanctified activity of any media is losing its charm. In the guise of breaking news, the viewers are confused whether it is indeed breaking news or the channel is deliberately attempting to break the news. The significance of the study lies in reemphasizing the cultural content which should be reflected in the media for the preservation of social health. A healthy media alone can construct a healthy society, particularly in a multi-lingual, diverse cultural environment coupled with drastically changing economic and political scenario
Authors and Affiliations
B. K. Ravi
Keywords
Related Articles
- EP ID EP106820
- DOI -
- Views 132
- Downloads 0
Analysis of Works Ability and Entrepreneurial Spirit to Service Quality of Government Officials in Banda Aceh
Theaims of study are not only to agains over view of phenol men on that is supported by empirical evidencebut also to find clarity and conclusions about the relationship between work ability and entrepreneurial spirit fa...
ADULT EDUCATION AND DEVELOPMENT OF MANPOWER RESOURCES IN NIGERIA
This paper examined the various ways adult education can contribute to development of manpower resources in Nigeria. It also identified some relevant adult education programmes that can be used to improve the quality a...
The Relevance, Efficiency and Effectiveness of Business Ethics Empowerment through Supply Chain Development and Merchandising Management in Improving Family Welfare in Traditional Retails in Gresik District, Indonesia
Complex retail business competitions make traditional retails relatively weak. Therefore, Grand Strategy, a model of business ethics empowerment through supply chain and merchandising management in improving family welfa...
Peer Influence on Smoking: A Review Article
Smoking is a wide spread phenomenon in this world. When we talk about young or adolescents this is more common. Smoking is considered as a social trade mark for the young now- a -days. Adolescents majorly start smoking d...
Indigenous Community-Based Forest Management: A Study about Status and Role of Customary Institution in Dayak Siang, Murung Jaya Regency, Central Borneo
Indigenous community-based forest management is one of local wisdoms applied by Dayak Siang tribe. The management reflects the respect shown by the community from generation to generation because their ancestors resided...