“Relationship of marketing and information and the influence of communication technologies analysis on retail travel agencies”
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 7
Abstract
The progress of information and communication technology (ICTs) has had percipient consequences on items and services marketing. Specifically, the advent of digital commerce has pressured companies to face new kinds of opposition and client relationship management to and customer relationship management to survive in markets. The effect of ICTs on customers’ trust is likewise examined, and the results of open approaches to enhance the management of business relationships with customers.
Authors and Affiliations
HamdanMansoorSaeed Moqbel, Dr. Amulya M.
Keywords
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- EP ID EP412258
- DOI 10.9790/487X-2007083943.
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