Research on Live Streaming Sale Strategy for Leather Goods based on Social Media User Behavior Model
Journal Title: Leather Science and Engineering - Year 2025, Vol 35, Issue 2
Abstract
Live streaming sale is an important model for online sale of leather products. How to arouse user interest, stimulate their purchasing desire, and promote their purchasing behavior during live streaming sales is the difficulty of leather product marketing. Based on the social media user behavior model, it was found that the current live streaming sales of leather products generally have problems such as insufficient perception of user consumption expectations, user fatigue caused by homogeneous marketing, lack of deep emotional connection between the transmitting and receiving parties, disconnection between low-priced promotion and purchase conversion, and silence of consumer private domain traffic. It is proposed to use dynamic perception networks to capture user consumption expectations, big data decision-making to anchor user consumption interests, relationship marketing to strengthen user emotional connection, control promotion rhythm to promote purchase conversion, and activate private domain traffic to achieve consumption closed-loop and other live streaming sale strategies.
Authors and Affiliations
Jiangwei HU,Guocai ZHANG,
Keywords
Related Articles
- EP ID EP760761
- DOI -
- Views 33
- Downloads 0
Exploration on the Reform of Training Mode of Biochemistry Engineering Talents under the New Engineering Background：Taking the Blended Teaching Mode of "Biochemistry" as an Example
Blended teaching is an inevitable trend in the field of higher education in response to the global digital challenge. The introduction of blended teaching reform in talent cultivation and the exploration of a new ideolog...
Study on the Influence Factors of Leather Luxury Goods Purchase Intention of Generation Z Female based on TRA Theory
With the rapid development of China's economy and the increasing maturity of its consumer market, the purchase intention of generation Z female consumers towards leather luxury goods has garnered significant attention. T...
Kansei Engineering Application of Non-heritage Floral Pattern in Modern Women's Bag Design
In order to explore the perceptual cognitive expression of intangible cultural heritage wrapped flower patterns and their regenerative design on modern women's bags, 15 intangible cultural heritage wrapped flower pattern...
Extraction of Cultural Genes of Shu Brocade Auspicious Patterns and their Application in Modern Wedding Bag Design
As an important part of China's intangible cultural heritage, the auspicious patterns of Shu brocade not only contain profound cultural symbolic significance and aesthetic value, but also carry rich national cultural mem...
Tanning Process Restoration and Simulated Sample Development of Ancient Leather
The restoration of ancient tanning process and the preparation of ancient leather simulated samples are of great importance to the investigation of deterioration mechanism of leather cultural relics. Natural materials de...