RETAIL INNOVATIONS AS AN OBJECTIVE CONSEQUENCE OF MODERN MARKETING DEVELOPMENT
Journal Title: ВЧЕНІ ЗАПИСКИ ТАВРІЙСЬКОГО НАЦІОНАЛЬНОГО УНІВЕРСИТЕТУ ІМЕНІ В.І. ВЕРНАДСЬКОГО СЕРІЯ: ЕКОНОМІКА ТА СУСПІЛЬСТВО - Year 2018, Vol 29, Issue 1
Abstract
The article is devoted to the investigation of scientific approaches to innovation concept understanding and definition of types which could be used in retail activity. It was defined that the most common retail formats are supermarket and hypermarket because they are present in all classifications. Unlike the wholesale trade, goods that are sold by retail are intended for final consumption and could not be resold. It was estimated that retail chains commodity turnover in Ukraine in 2017 was 816553,5 mln. ghrivnas. It was proved that in retail the most common innovations are new trade formats (shops with fixed prices, gastronomic boutiques, cash and carry, discounters), marketing innovations (shops differentiation by customers, social-oriented service, on-line shops); new services (free delivery); organization and managerial innovations (new approaches in logistics).
Authors and Affiliations
L. Ivanenko
Keywords
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