Retail Marketing in Rural India – Factors in Favour and Strategies
Journal Title: International Journal of Engineering and Management Research - Year 2018, Vol 8, Issue 6
Abstract
Retail industry now accounting for 10% of the country’s GDP undergoes dynamic changes boosting its growth still further. The sector grows impressively leading to production of wide range of products and services. Rural markets provide great scope for marketers due to increased revenue and purchase power of the rural population in India. The rural income is expected to increase faster due to government policies supporting agriculture and the earning population that has temporarily moved out of rural villages to cities for employment in non-agricultural sectors. Technology in agriculture has helped to produce quality crops and the market is ready to give high prices for such products. Around 60% of the students in the colleges are first generation graduates who have moved out of their villages for tertiary education. Thus the life style, likes and preferences of the rural population keeps changing. However the huge rural segment is much different from that of the urban segment and the marketers need to approach with sustained efforts and special models. The highly fragmented rural segment’s needs are majorly filled by unorganized family run Kirana stores and Maligai shops. The share of organised retail in the country has risen by 60% and the same is expected to have impact on the rural market as well. The paper focuses on the growth of retail market in India, the emerging factors in favour of rural retail and suggests strategies for rural retailing.
Design of a Controller for MIMO System by using Approximate Model Matching (AMM) Method
This paper presents the design of a controller for MIMO systems. Performance analysis and controller design for SISO systems are easier than that for MIMO systems. These difficulties are due to the coupling or interactio...
Remote Access through Android Devices
Growth in use of Android has led security of Android phone to be an important factor also various daily requirements of the user aren’t satisfied by the preinstalled applications in Android. our application provides a us...
Mathematics Model Development Deployment of Dengue Fever Diseases by Involve Human and Vectors Exposed Components
Dengue virus is one of virus that cause deadly disease was dengue fever. This virus was transmitted through bite of Aedes aegypti female mosquitoes that gain virus infected by taking food from infected human blood, then...
Follicle Detection in Digital Ultrasound Images using Bi-Dimensional Empirical Mode Decomposition and Mathematical Morphology
Ultrasound Imaging is one of the technique used to study inside human body with images generated using high frequency sounds waves. The applications of ultrasound images include examination of human body parts such as Ki...
Predicting Post Outage Transmission Line Flows using Linear Distribution Factors
In order to design and implement preventive and remedial actions, a continuous performance of fast security analysis is imperative amid outages of system components. Following the contingency of a system component, State...