РОЛЬ СЛУЖБИ МАРКЕТИНГУ У ДІЯЛЬНОСТІ ПІДПРИЄМСТВА
Journal Title: Бізнес-навігатор - Year 2017, Vol 1, Issue 40
Abstract
В статті розглянуто маркетингову службу як спеціальний підрозділ, що діє на основі принципів і методів маркетингу. Основним завданням служби маркетингу є визначення місця компанії на ринку й знаходження можливостей зайняти найбільш вигідну позицію стосовно конкурентів. Результатом роботи маркетологів є підвищення рівня продажів, що й вважають основним показником при оцінці відділу маркетингу.
Authors and Affiliations
Т. М. Шабага, Н. В. Каращук
Keywords
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