Role of Perceived Risks to Tourists in Building Their Future Intention: A Conceptual Mode
Journal Title: International Journal of Humanities and Social Science Invention - Year 2018, Vol 7, Issue 8
Abstract
Tourism is vital to the economy of a country. Successful tourism marketing strategies require an understanding of why people travel and what factors influence their behavioural intention of choosing a travel destination. Tourism scholars have recognized the impact of perceived risk on travel behaviour and decision, because tourists are likely to avoid destinations with greater perceived risk regardless of whether that notion is a real representation of the level of safety in a destination. While overall the field of tourism has been abundantly researched, there are certain areas where there is a paucity of research such marketing strategies of destinations that sorted by tourists as a risky destination. This article contributes to this extremely important researched subject, specifically, this study seeking to investigate the role of perceived risks in building the tourists future intentions toward the destination. The research is focusing on developing a conceptual model which identifies the components of the tourist behaviour that corresponding to the three stages, namely, perceived risks stage, actual experience stage, and future intention stage.
Authors and Affiliations
Wazerah S. Altarawneh, Hamimi Omar, Shaharuddin B. Tahir
Keywords
Related Articles
- EP ID EP399349
- DOI -
- Views 99
- Downloads 0
Use of Hollywood as a Soft Power Tool in Foreign Policy Strategy of the United States of America
Hollywood, producing ideology as a psychological means in the foreign policy of the United States ever since, communicates with its target audience non-stop. Hollywood, which globally engages to inject America’s image in...
India-Bangladesh Relations and Land Boundary Agreement:A Step Towards India’s Security.
India and Bangladesh relation has seen lots of ups and downs and Land Boundary Agreement is a milestone step taken by both the government to bring about a new dawn in their relation. Land Boundary Agreement if seen from...
Impact of Islamic Revolution in Iran and Islamic Awakening In the world
Today, Islamic groups are among the most active political currents in the world. These groups believe that the world and globalization are closely related to religion. Hence, the growing importance of religious thought a...
The Bihu Festival of the Morans of Assam, India
Like the other Assamese people, Bohag Bihu is the most popular festival of the Morans of Assam, India. But there are notice some own features. The Moran tribe celebrates the Bihu in own way. Their tradition of Bihu celeb...
Gender equality and ancient Indian culture: A study
This paper demonstrate notion of gender equality, and its nature as well as status of women in ancient Indian culture. Gender equality between men and women means that different behaviour; aspirations and needs of women...