SCIENTIFIC APPROACHES TO THE MANAGEMENT OF THE COMPETITIVENESS OF ENTERPRISES
Journal Title: Причорноморські економічні студії - Year 2018, Vol 30, Issue 1
Abstract
Within the framework of this article, based on the study of the problem of competitiveness management, the most significant approaches to managing the competitiveness of an enterprise and its products were identified. The contents of approaches are revealed from the point of view of management of competitiveness of the enterprise and its products. It is suggested to use an integrated approach, as the most optimal one for managing competitiveness in domestic enterprises.
Authors and Affiliations
N. V. Nazarchuk, I. P. Malik
Keywords
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