SCIENTOMETRIC INDICATORS AS A WAY TO CLASSIFY BRANDS FOR CUSTOMER’S INFORMATION
Journal Title: Journal of Economic Development, Environment and People - Year 2015, Vol 4, Issue 3
Abstract
The paper proposes a novel approach for classification of different brands that commercialize similar products, for customer information. The approach is tested on electronic shopping records found on Amazon.com, by quantifying customer behavior and comparing the results with classifications of the same brands found online through search engines. The indicators proposed for the classification are currently used scientometric measures that can be easily applied to marketing classification.
Authors and Affiliations
Mihaela Paun
Keywords
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- EP ID EP444454
- DOI 10.26458/jedep.v4i3.114
- Views 76
- Downloads 0
SCIENTOMETRIC INDICATORS AS A WAY TO CLASSIFY BRANDS FOR CUSTOMER’S INFORMATION
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